Maybe I’ve been being too negative?
After my last video when I shared that I lost an ideal prospect to a generalist agency, someone asked me:
“So… are you giving up on this wedding SEO thing?”
I laughed and realized that I may have been being too negative in my last few videos, talking about my challenges in specializing.
I have a really strong desire to be real about how this is going, so I have made sure to share the pitfalls, obstacles, and emotions I’m facing. But I may have been painting too much of a scary overall picture.
In reality, things are going really well. I think it’s about time to share a progress report and some numbers to show how my specialized wedding SEO business is growing.
As I was prepping for my video, I was thinking I must be 6 or 7 months into this. Then I looked back at my past videos, and realized it’s only been 4 months since I declared my specialty and only a couple months since my Two-Month Progress Report.
I feel like a lot has happened since then.
My 4-Month Progress Report
Actions Taken Since Month 2
- Launched a monthly webinar series for my niche called the “SEO Lunch & Learn”
- Held my first Lunch & Learn in March and gained 32 new opt-ins to my email list (despite it being a disaster)
- Wrote and finished the “SEO Basics Guide for Wedding Professionals” — my very first and still only opt-in freebie (27 opt-ins)
- Went to a local meetup of wedding and creative professionals to make connections and learn more about the industry
- Published a guest blog post on a wedding planning website
- Launched an Instagram account and Facebook business page focused on my wedding SEO brand
The Progress in Numbers
- Paid projects: 4 (whoop!)
- Email subscribers: 42 (yes, I realize this is less than listed above, but some were duplicates)
- Website unique visitors: 1,251
- Highly targeted keywords on 1st page of Google: 4
- Blog posts published: 6
One big piece that I haven’t shared is that I have now completed four paid projects for clients in the wedding industry. So yes! I’m actually profitable at this niche thing already.
Michelle in the Specializing Lab Slack channel encouraged me to share not just the numbers but also other positives about this experience so far (thank you Michelle!).
First of all, I’m having way more fun creating content than I ever did as a generalist. I love taking a technical SEO topic and imagining how I would explain it to a creative professional. I feel like what I’m producing is really useful and targeted.
I also finally feel like I have a clear, compelling, exciting vision of what’s next. I don’t have enough hours in the day for all the things I want to do to define my services, do outreach, read industry advice, build up case studies, write blog posts, record video, make connections on social media, pitch to podcasts, interact in niche groups… You get the idea.
Four months ago, I had no idea how to reach and attract my next client. Now I have 50 ideas for how I’d do that and just need to find the time to do it. Not that the days need to go by any faster, but I can’t wait for my 6-month progress report. 🙂