There’s one thing I want to highly recommend to you if you want to become more prominent as a specialist—And that is to create content on a regular basis.
Don’t get overwhelmed—By regular basis, I’m suggesting whatever frequency you can keep up, whether that’s daily, weekly, or monthly. For my own niche business, it has been every other week.
Regardless of how much you’re creating, producing content regularly has three big advantages that I’ve seen since specializing:
1. Having Content Ready Means You Can Repurpose for New Opportunities
I talked a lot about how I repurpose content in my last video, but let me say it again: When you have great content available, you can mold that to fit into new opportunities that come your way.
Say you’ve given a webinar or online training, and then you get asked to give a presentation. It’s pretty easy to repurpose that webinar into an in-person talk.
Having content available from a regular creation process means you won’t have to start from scratch. If the opportunity has a short deadline, you can repurpose easily, be less overwhelmed, and be more likely to make it happen rather than watch your chance pass you by.
2. Content Gives People Something to Share
The second benefit of niche content is that it gives people something to share.
You probably know at least a couple people within your niche who would be willing to help you get more exposure. These may be friends or past clients who have become your advocates.
Instead of them awkwardly saying “Hey… this person is great…”, it really helps if those advocates have a great piece of content of yours that they can share instead of just sharing a link to your website.
Give yourself the opportunity to be seen through shares by creating something great to talk about.
3. Writing Content Deepens Your Own Knowledge
You probably know a whole lot about your own niche and the service you’re offering. But, when you need to create an excellent, in-depth explanation of a topic, I bet you’re going to learn a little bit more and cement your own concepts.
I have found that I write new content for my niche, it really helps me to have to write down why I do something, how I do it, and some step-by-step instructions. The whole process pushes me to develop more of a system around a particular topic.
Writing down how you do things is an amazing way to learn how to explain your expertise in a way that makes sense. It is great in sales and interview situations to have thought out what you do really thoroughly.
Overall, beyond just marketing purposes, I believe that content creation will make you a better service provider.
So there you have it—3 quick reasons to create content on a regular basis. I highly recommend it, and if you create something new for your niche, I’d love to hear about it.