So… I guess I’m doing a webinar?
This totally wasn’t in my plan. I have a big 12-week vision thanks to The 12 Week Year that involves growing my email subscribers and visibility within my niche, but I figured I’d do that using an opt-in to my email list.
I never considered doing a webinar.
But… I was talking to one of my first free work clients last week. When I told her I wanted to work on my email list and grow visibility, she jumped all over it.
“If you want to connect with wedding professionals, you have to do a free webinar.”
She suggested I give out some wedding SEO tips for free in a live format and grow my visibility that way.
At first, I wasn’t sure. I haven’t wanted to figure out webinars and the technology, and, to be honest, I’m a little burned out on attending useless, valueless webinars myself.
But she’s the expert in her industry. She knows what appeals to her and her friends. If she says a webinar is the ticket, then I’m in.
So I said yes.
What’s fantastic is that this client is so generous and so happy with the free work I’ve been doing for her that she has offered to promote it to her contacts and in groups that she’s part of. I wasn’t planning on this, but if she’s willing to help out at that level, then I’m all in.
Putting on My First Webinar
Simple and just “get ‘er done” is kind of becoming my MO, and I’m going to apply that to this webinar, too. I want to go super simple on this first webinar and not overcomplicate it.
Part of me wants to make sure it’s a perfect experience with top-of-the-line technology, a big email automation sequence, and a fancy landing page. But a bigger, more practical part of me just wants to try it out and see if my target is even interested in it.
So in an ideal world, I am just planning to use a trial of a webinar software and a very short opt-in page and see if people will show up. Even if only 5 wedding professionals end up on the call, it will be a success for me to practice webinars and find out that there’s a tiny sliver of interest. Maybe I’ll get some good questions, too, that will make for good blog post topics in the future.
As far as calling it a “webinar,” no thanks. I have personally wasted so much time on so many salesy “webinars” and am now really put off by the term. I’m planning just to call it an “SEO Lunch & Learn” for wedding professionals. I want it to feel casual, high value, and fun with very little sales pitch other than a mention of the services I provide at the end.
Will my target clients sign up? Will they show up and ask questions? Will I get any business out of it?
And most of all… can I deliver a webinar in a way that feels authentic, welcoming, and true to me?
As always, I’ll let you know how it goes. 🙂