Big news for the week! An article I wrote will be published on a prominent website in my niche next month. Let me tell you a little more about how it happened.
A couple weeks ago, a friend of mine sent me an email from the Rising Tide Society asking for SEO-related content.
The Rising Tide is an online community and in-person meetup group for creative entrepreneurs. They have over 130,000 followers on Instagram and over 400 chapters nationwide.
When my friend sent me the Rising Tide’s email, she said “There are a TON of wedding professionals in this group. You should totally do this!”
I figured it was worth a shot, to get hand delivered to thousands of possible clients.
Thankfully, I’ve been writing on a regular basis, so I already had an article written that I thought would be a good fit. I made some tweaks to it to make it more general for all creative entrepreneurs, and I submitted it last Monday.
By Tuesday morning, I already had an email confirming that my article was accepted to be published on their blog in June.
(cue that confetti!)
There are a few reasons I’m super geeked about this.
3 Benefits of Getting Published In My Niche
Getting In Front of My Target Audience
I’m still new to this market, so getting introduced to thousands of people who are in my target audience is awesome.
I want to become known as “THE wedding SEO expert,” and to do that, I know I have to keep showing up everywhere.
The opportunity to get hand-delivered to possible clients by a resource that they trust is an amazing way to get my name and services in front of them.
Credibility and Authority Building
What good is this feature if I don’t promote it a little bit? (or basically everywhere)
After the article is published, I get to write on my website that I was “Featured by the Rising Tide Society.”
This is going to be a huge credibility boost. Even if a wedding professional doesn’t see my post on the Rising Tide, they may end up on my website in another way. When they see the familiar Rising Tide stamp of approval on my site, I am likely to gain some trust with them.
“Well, if this blog I trust published Sara’s advice, she must be OK.”
Being in SEO, the third thing I’m excited about is a high-quality backlink to my website from an authoritative website in my niche.
This should help my website gain domain authority and continue to rise in search rankings.
Obviously, I’m thrilled about this opportunity and can’t wait to see what comes out of it. New clients? Great traffic? Nothing at all? I’ll be sure to keep you updated!