Want to connect with your ideal clients in your niche? Get yourself on a podcast.
Today, I want to tell you about a recent marketing “experiment” that I did and the results for my business (in real leads, followers, and clients).
I love sharing in this video series things I’ve tried, things that worked, and things that didn’t. A few months ago, I shared that I was working on getting on podcasts as a guest as a tactic for marketing to my niche.
I was accepted onto one really good show, and the episode was released in early June. Now, 3 months since the episode aired, here are the results:
- 7 scheduled consultations
- 2 new clients
- Dozens of new followers
- Small spike in email opt-ins (2 directly tracked from referral traffic, I’m guessing about 10 total)
For these results, my time investment was about 2 hours to prep for the interview, do the pre-screening, record the episode, and help promote.
I am really pretty happy with these results. For just two hours invested, I booked two new clients, which feels amazing.
Let’s compare this to how I used to go about connecting with prospective clients — by going to networking events:
Get myself ready, drive 30-40 minutes to a nearby town, hope people in my target market were there, spend 1-2 hours at the event, maybe connect with a couple people I didn’t already know, swap business cards, drive home, spend time following up and connecting on LinkedIn.
This was probably more in the 3 hour time investment range, and not every event even resulted in further conversations.
So in summary, I give podcast interviews a big check in the “WIN” column.
They seem like a great way to connect with people in a very specific audience, and I am definitely going to continue to pursue podcasts as a way to market my niche services.
If you’ve considered podcast guesting but haven’t done it, tell me—what’s holding you back?